Baked-In with Josh Allen

Episode 72: Rick Oleshak | AB Biotek

On this week’s episode presented by Busey Bank, I’m joined by good friend Rick Oleshak, the Global Strategic Marketing Director at AB Biotek, a division of AB Mauri. Rick is at the helm of crafting global strategies and driving innovation for a company that leads in fermentation solutions across industries like consumer alcohol, bioethanol, and nutrition. But Rick’s expertise doesn’t stop there.
With a career that spans nearly three decades, he’s brought brands to life at household names like Anheuser-Busch, where he led marketing for Stella Artois and Budweiser, and earlier in sports with NASCAR and the Orlando Magic. From building global marketing campaigns to fostering customer insights, Rick has a unique ability to connect strategy with storytelling, all while staying ahead in fast-evolving industries.
Today, we’ll uncover the lessons he’s learned, the challenges of adapting to new industries, and his vision for the future of marketing and brand growth. Let’s roll…#beer #abmauri #marketing #stella #shaq #dalejr

Episode 71: Brittany Dwyer | DISCO! DISCO!

On this episode presented by Busey Bank, I’m sitting with Brittany Dwyer, the visionary behind DISCO! DISCO! is not your typical event planning company. It’s an innovative organization that merges traditional event strategy with cutting-edge software solutions, helping businesses connect with their audiences in ways that truly resonate. Brittany and her team have been transforming how companies approach events, not just as one-off experiences but as integral parts of their customer and employee engagement strategies. In this conversation, we’ll explore the obstacles Brittany has faced scaling DISCO!, how she’s navigated the ever-evolving event landscape, and what keeps her up at night as she looks to the future. We’ll also dig into the broader, theoretical value of events — how they can be a game-changer for building stronger customer relationships and fostering an engaged workforce. Let’s roll…
#eventplanning #stlmade #stlouis #corporateevents

Episode 70: David Stine & Stephanie Abbajay | David Stine Furniture

On this episode presented by Busey Bank, I have the chance to sit with David Stine and Stephanie Abbajay of David Stine Furniture. David is a master craftsman whose journey began with sustainably sourced wood from his family farm, transforming it into heirloom-quality furniture. Stephanie, with her background in communications, joined the business to help it grow and reach a wider audience. Together, they’ve navigated the challenges of balancing creativity with business, sustainability with scalability, and a marriage with a shared entrepreneurial journey. Today, we’ll explore what it’s like building a company that marries old-world craftsmanship with modern design, how they manage to work seamlessly as a couple, and what it takes to build relationships with clients who value authenticity and quality. I’m excited for you all to hear their insights on the intersection of artistry, business, and partnership. Let’s roll…#customfurniture #furniture #handmade #liveedge #stlmade #stlouis

Episode 69: Andy Karandzieff | Crown Candy Kitchens

Today I got to talk with Andy Karandzieff of the iconic Crown Candy Kitchen, St. Louis' oldest ice cream and soda fountain. Opened in 1913 by Andy's grandfather Harry, who brought his confectionary skills from Greece, along with a dream to provide a family-friendly environment to enjoy the delicious creations. Andy Candy as he's affectionately known, is the third generation keeping this legacy alive in North St. Louis. He's a huge advocate of the city, and he isn't afraid to put his money where his mouth is, living and working in the same historic neighborhood. We touch on a lot during this conversation, including the weight of carrying on traditional candy making, lessons learned from his father, and his mom's advice about taking vacations when you can still enjoy them. Let's roll!

Episode 68: Chad Mueller | Muay Thai & More

Welcome to this week’s episode presented by Busey Bank. Josh steps into the ring with Chad Mueller—professional Muay Thai fighter, gym owner, coach, and now fight promoter. Chad’s journey into martial arts started at age 11, shifting to kickboxing by 16, and eventually leading him to Thailand, where he trained and fought with Team USA. Now back in the metro area, Chad has channeled his passion into building a thriving community of fighters, opening multiple gyms, and helping others pursue their own martial arts dreams. Josh and Chad dive into what it took to open his first gym from his parent’s basement, his vision for growing the sport, and the business metrics driving his mission. Get ready for an inspiring conversation on grit, growth, and leadership in and out of the ring. Let’s roll…
#muaythai #kickboxing #fighting #gym

Episode 67: Jimmy Sansone | The Normal Brand

On this episode presented by Busey Bank, Josh sits down with Jimmy Sansone, founder and co-owner of The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since launching with a small collection of hats, Jimmy and his brothers, Lan and Conrad, have opened 11 stores – in cities including St. Louis, Nashville and Indianapolis – entered partnerships with nearly 500 stores nationwide and have continued to build a strong online brand. They talk about leading through core values, making managed bets into the future and the value of working out with your dad. Let’s roll…

Episode 66: Mich Hancock | TED x St. Louis & 100th Monkey

On this episode presented by Busey Bank, Josh gets the chance to catch up with Mich Hancock, the Co-Founder and License Holder of TEDx St. Louis, an independently organized TED Event, and the connection they share dating back to 2021 when Josh presented his TEDx talk (https://www.ted.com/talks/josh_allen_changing_our_culture_by_watching_our_waste?subtitle=en). She’s also the CEO of 100th Monkey, a digital marketing agency that specializes in human-to-human interactions They talk about the history and her vision for TEDx St. Louis, how her marketing work uncovers other business challenges that need to be addressed, and how her work with kindness is opening new doors for her into the future. Mich is a wonderful advocate for her community and a leader in amplifying what St. Louis is doing better than most. Let’s roll…

Episode 65: Chef Bill Cardwell

On this week’s episode presented by Busey Bank, Josh has the immense pleasure of catching up with Chef Bill Cardwell. Best known as a pioneer of creative seasonal fare in St. Louis,  Bill has been a fixture in the local culinary field for 30 plus years. It’s hard to remember a time when Cardwell wasn’t at the helm of one of the best eateries in town including Cardwell’s, Cardwell’s at the Plaza and BC’s Kitchen or out in the community promoting the value of sustainability and seasonal cooking. He was also the first restauranteur to purchase Josh’s bread in late 1993. They talk about the state of the St. Louis food scene in 1980s and 1990s, the obstacles Bill faced during his career and his feelings on what dining is like today. Fun stuff in this one. Let’s roll…
#chef #stlouis #restaurateur #seasonalcooking

Episode 64: Brett Arndt | Experience Fresh

On this episode, I get to chat with Brett Arndt, co-founder and CEO of Experience Fresh, a full-service vertically integrated agency, with a focus across #advertising, #brandstrategy, #production, #design, and #performancemarketing. They also happen to be St. Louis' fastest growing company on this years #Inc5000 list. With growth of nearly 1100% in the last 3 years and an audacious plan for the future, Brett certainly has his hands full. We talk about staying true to your core values through accelerated growth, authenticity and transparency in agency relationships, and the challenge of keeping up with the relentless hustle. I even sneak in some of my own marketing questions to satisfy my own curiosities. Let's go... 

Episode 63: Mike Goldman | Waterway Car Wash

On this week’s episode presented by Busey Bank, Josh has the pleasure of sitting down with long time friend Mike Goldman, Vice President and General Counsel of Waterway, the 50-year-old car wash brand that started as a simple operation in Kirkwood, Missouri and has since grown into a nationally recognized market leader with 29 locations in St. Louis, Chicago, Kansas City, Denver and Cleveland. Their secret sauce continues to be human touch and personal connections in an industry driven by technology and automation. Josh and Mike talk about Waterway’s commitment to training and development via their “Learn to Lead” management training program, intentional expansion and slow growth and what’s next for brand. It’s hard not to see the value in their focus on their people. Good stuff. Let’s roll…